During the 1990s, the telecommunications environment was undergoing a series of complex changes that would dramatically alter the competitive landscape: deregulation, globalisation and new technological developments. Professors Paul Verdin, Rudi Bogaert and Arnoud De Meyer present issues and challenges (mainly for product development and innovation) within a multinational telecom equipment manufacturer organised on a country-based unit structure and facing these environmental changes.
Content: Case Study
Authors: Arnoud De Meyer, Paul Verdin, Rudi Bogaert
Source: INSEAD
Subjects: Industry Specific, Organizational Behavior
Company: Alcatel
Authors: Arnoud De Meyer, Paul Verdin, Rudi Bogaert
Source: INSEAD
Subjects: Industry Specific, Organizational Behavior
Company: Alcatel
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