The Rocky Road from Startup to Big-Time Player: Biogen’s Triumph Against the Odds
How does a fledgling company become an industry powerhouse? By managing itself professionally and betting on the right products. The case of Biogen shows how it can be done.
Content: Case Study | Author: Lawrence M. Fisher | Source: “strategy+business” | Subjects: Entrepreneurship, Organizational Behavior | Industry: Pharmaceutical | Company: Biogen