The Rocky Road from Startup to Big-Time Player: Biogen’s Triumph Against the Odds [Archive.org URL]

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How does a fledgling company become an industry powerhouse? By managing itself professionally and betting on the right products. The case of Biogen shows how it can be done.

Content: Case Study
Author: Lawrence M. Fisher
Source: strategy+business
Subjects: Entrepreneurship, Organizational Behavior
Industry: Pharmaceutical
Company: Biogen
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