Cadbury Schweppes (A): The Strategic Dilemma of Trebor Bassett; Cadbury Schweppes (B): Managing for Value; Cadbury Schweppes

Value Based Management is often thought of from strictly a financial perspective. In this Case Study series about a VBM initiative at Cadbury Schweppes, the authors show that managing for value is 80% about people and only 20% about numbers.

The series traces the origins of the initiative starting in 1996 and follows its progression through to 2002, showing the benefits, limitations, time frames, and … [ Read more ]