For Honda, Waigaya Is the Way

At the Japanese auto giant, unplanned, agenda-free meetings are ubiquitous and indispensable.

Balanced Sourcing the Honda Way

At first glance, what Honda of America does to develop its products, sustain its supply base and manage its purchasing function seems little different from what most other car makers do. But the results that Honda achieves are often remarkably superior.

Guangzhou Honda Automobile Co., Ltd. – Honda’s Entry into the Chinese Car Market

When Peugeot pulled out of its partnership with the Guangzhou Automobile Group in 1997, it left behind slow sales, a decrepit factory filled with 20-year-old equipment, and 1,600 exasperated employees. In this new Case Study, Professors Philippe Lasserre and Ming Zeng, and Hiromi Hinata tell how Honda turned this picture around.