When Peugeot pulled out of its partnership with the Guangzhou Automobile Group in 1997, it left behind slow sales, a decrepit factory filled with 20-year-old equipment, and 1,600 exasperated employees. In this new Case Study, Professors Philippe Lasserre and Ming Zeng, and Hiromi Hinata tell how Honda turned this picture around.
Content: Case Study
Authors: Hiromi Hinata, Ming Zeng, Philippe Lasserre
Source: INSEAD
Subjects: Industry Specific, International – Asia
Industry: Automotive
Company: Honda Motor Company
Authors: Hiromi Hinata, Ming Zeng, Philippe Lasserre
Source: INSEAD
Subjects: Industry Specific, International – Asia
Industry: Automotive
Company: Honda Motor Company
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