Renault and Nissan – A Marriage of Reason

The automotive industry has changed radically in the past twenty years. In the 1980s, Japanese firms dominated, but today they’ve lost ground to multi-nationals. The new shape of the industry brings difficulties and opportunities alike. Using the 1999 Renault-Nissan union as their example, the authors ask you to consider the challenges of cross-border acquisitions and alliances.

Conceptual Re-engineering at Nissan

Robert J. Thomas, president and chief executive at Nissan, took time out to asses what he knew about the car business and where it is going. The result has been a radical rethinking of the business. Nissan is now in the midst of a major sea of change, entailing an internal shift from a business with a manufacturing mind-set to a marketing-oriented company that puts … [ Read more ]