The automotive industry has changed radically in the past twenty years. In the 1980s, Japanese firms dominated, but today they’ve lost ground to multi-nationals. The new shape of the industry brings difficulties and opportunities alike. Using the 1999 Renault-Nissan union as their example, the authors ask you to consider the challenges of cross-border acquisitions and alliances.
Content: Case Study
Authors: Anne-Claire Flament, Philippe Lasserre, Pierre Nilles, Sumie Fujimura
Source: INSEAD
Subject: Industry Specific
Industry: Automotive
Companies: Nissan, Renault
Authors: Anne-Claire Flament, Philippe Lasserre, Pierre Nilles, Sumie Fujimura
Source: INSEAD
Subject: Industry Specific
Industry: Automotive
Companies: Nissan, Renault
Like this content? Why not share it?
There Is 1 Comment
Click to See or Add Your Own »
Click to See or Add Your Own »
After presenting both the pre- and post-acquisition phases, the authors describe how Carlos Ghosn, the French President of Nissan, and his team managed to return the company to profitability in early 2000.