The automotive industry has changed radically in the past twenty years. In the 1980s, Japanese firms dominated, but today they’ve lost ground to multi-nationals. The new shape of the industry brings difficulties and opportunities alike. Using the 1999 Renault-Nissan union as their example, the authors ask you to consider the challenges of cross-border acquisitions and alliances.
Content: Case Study | Authors: Anne-Claire Flament, Philippe Lasserre, Pierre Nilles, Sumie Fujimura | Source: INSEAD | Subject: Industry Specific | Industry: Automotive | Companies: Nissan, Renault