Though more known for his legendary publicity stunts, Richard Branson has led Virgin Group to success with a singular, flamboyant style. Learn the secret of how he tackles the big bad wolves of many industries.
Content: Case Study | Author: Glenn Rifkin | Source: strategy+business | Subjects: Entrepreneurship, Marketing / Sales | Company: Virgin
Anyone can make music, but when the orchestral baton rests in the hands of someone like Richard Branson (entrepreneur of the Virgin Group), the resulting sound is more than musical – it’s magical. INSEAD Professor Manfred Kets de Vries examines the inner-workings of this successful entrepreneur and the evolution of Virgin – from one leader to more “systematic” management.
Content: Case Study | Author: Manfred Kets de Vries | Source: INSEAD | Subjects: Entrepreneurship, Strategy | Company: Virgin