Anyone can make music, but when the orchestral baton rests in the hands of someone like Richard Branson (entrepreneur of the Virgin Group), the resulting sound is more than musical – it’s magical. INSEAD Professor Manfred Kets de Vries examines the inner-workings of this successful entrepreneur and the evolution of Virgin – from one leader to more “systematic” management.
Content: Case Study
Author: Manfred Kets de Vries
Source: INSEAD
Subjects: Entrepreneurship, Strategy
Company: Virgin
Author: Manfred Kets de Vries
Source: INSEAD
Subjects: Entrepreneurship, Strategy
Company: Virgin
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