BP’s horrible missteps after the Deepwater Horizon rig exploded were almost predictable, given the culture of deceit and arrogance that executive actions had encouraged. While the accident could have been prevented, BP might have avoided its intense and deserved public flogging if only it had respected the best practices for managing a crisis – and for managing. Readers of this article will learn what BP … [ Read more ]
Content: Case Study | Authors: Murray Bryant, Trevor Hunter | Source: Ivey Business Journal | Subjects: Public Relations, Social Responsibility | Industry: Petro / Chemical | Company: BP
As the oil industry consolidated in the mid-1990s, Houston-based Conoco faced a major brand challenge. One of the world’s leading energy companies and a prominent petroleum retailer in U.S. markets, Conoco saw an opportunity to accelerate profit growth through the convenience store format. But in order to build a powerful convenience store brand, the company knew that it would have to break away from the … [ Read more ]
Content: Case Study | Authors: Kathryn H. Feakins, Michael Zea | Source: Mercer Management Journal | Subject: Marketing / Sales | Industry: Petro / Chemical | Company: Conoco
In October 2003, Mikhail Khodorkovsky, Russia’s richest man and the CEO of Yukos, the second-largest Russian oil producer with a market capitalization of US$26 billion, was arrested and thrown into jail on charges of fraud and tax evasion. Several days later he resigned as CEO of Yukos. This case study tells the story of the rise and (temporary?) fall of a young man whom some … [ Read more ]
Content: Case Study | Authors: Elizabeth Florent-Treacy, Konstantin Korotov, Manfred Kets de Vries, Stanislav Shekshnia | Source: INSEAD | Subjects: International, People | Industry: Petro / Chemical | Company: Yukos
Pacific Pride shows how good information can revolutionize even a sleepy industry- at little cost.
Content: Case Study | Author: Claire Tristram | Source: Context Magazine | Subjects: Industry Specific, IT / Technology / E-Business | Industry: Petro / Chemical
A Texas oil tycoon takes half his trusty drills and heads for new territory. But he’s not moving West, he’s headed to the Far East. Can Tex count on any success from this globalisation? Professor Philippe Lasserre and Jocelyn Probert explain that for Ahlstrom Korea’s similar expansion effort, it must deal with a wealth of stumbling blocks to make headway.
Content: Case Study | Authors: Jocelyn Probert, Philippe Lasserre | Source: INSEAD | Subjects: Industry Specific, International | Industry: Petro / Chemical | Company: Ahlstrom Korea
BASF is a multi-national producer of petro-chemicals that has enjoyed a comfortable, well-padded history of success in the packaging industry. The company’s product Styropor®, one of the few branded chemicals on the market, is a commodity – somewhat like Lycra®. The authors explain BASF’s problem in this case study: since Styropor®, by nature, costs more than similar products produced locally in China, it needs to … [ Read more ]
Content: Case Study | Authors: Hellmut Schütte, Jocelyn Probert | Source: INSEAD | Subjects: International, Marketing / Sales | Industry: Petro / Chemical | Company: BASF