BP’s horrible missteps after the Deepwater Horizon rig exploded were almost predictable, given the culture of deceit and arrogance that executive actions had encouraged. While the accident could have been prevented, BP might have avoided its intense and deserved public flogging if only it had respected the best practices for managing a crisis – and for managing. Readers of this article will learn what BP could and should have done differently.
Authors: Murray Bryant, Trevor Hunter
Source: Ivey Business Journal
Subjects: Public Relations, Social Responsibility
Industry: Petro / Chemical