Go Toast is a popular pay-per-click search engine bid management and marketing solution that automatically monitors your search term bids, from twice a day up to every 30 minutes, and offers useful ROI tracking, analysis and reporting features.
The product will completely index your site and submit your keywords to Google, FindWhat, Overture (DE, UK and FR), Kanoodle, ah-ha, Sprinks, goClick, ePilot, Search123, 7search, BrainFox, … [ Read more ]
Content: Online Resource | Source: GO TOAST LLC | Subject: Marketing / Sales | Industry: Advertising
Brought to you by Advertising Age and AdForum.com, Agency Preview is a database of 5,566 advertising, media buying, public relations, direct marketing and marketing communications companies in the US. Looking for a new agency? Search the database by company name or credentials, or work backwards and search for creative that you like by sector and medium, and find the agency that produced the work. Looking … [ Read more ]
Content: Online Resource | Source: AgencyPreview.com | Subjects: Advertising, Marketing / Sales | Industry: Advertising
agencyfinder.com is an online service that matches clients with advertising, public relations and marketing firms. The site lists over 95% of the agencies in North America. There’s no charge to the client firms, but the main service is geared towards companies with advertising/PR budgets in excess of one million dollars.
The database uses a 450-point system to match agency data with client requirements, and it only … [ Read more ]
Content: Online Resource | Source: Business Partnering International Ltd. | Subjects: Advertising, Marketing / Sales | Industry: Advertising
Ad*Access takes an historic look back at advertising that was shaped by-and helped shape-the first half of the 20th century in the United States. The sophisticated searchable database tracks down images and information on some 7,000 advertisements printed in U.S. and Canadian newspapers between 1911 and 1955. The ads come from five subject areas: Radio, Television, Transportation, Beauty and Hygiene, and World War II. A … [ Read more ]
Content: Online Resource | Source: Duke University | Subjects: Advertising, History | Industry: Advertising
The Ad Age DataCenter provides exclusive advertising and marketing industry data compiled by the Ad Age Research Department. This constantly updated collection includes more than 600 separate charts arranged in the four major categories:
– Salary Surveys
Content: Online Resource | Sources: Advertising Age, Crain Communications Inc | Subjects: Advertising, Industry Specific | Industry: Advertising
This site, maintained by the University of Texas, claims to be the most extensive collection of advertising-related links on the Web.
Content: Online Resource | Source: University of Texas at Austin | Subjects: Advertising, Industry Specific | Industry: Advertising
This report combines measurement data from Media Metrix and its AdRelevance division with analyst insight from Jupiter research in order to provide a comprehensive resource to key decision makers in the online advertising and business-to-business markets. It’s a little dated (August 2000) but offers some interesting insights. Perhaps it will become an annual report?
Content: Online Resource | Sources: AdRelevance, Media Metrix | Subjects: Advertising, IT / Technology / E-Business | Industry: Advertising
This is a great site for media and marketing pros. Check out “Ephron on Media” for musings and rantings from the venerable Erwin Ephron. Follow up with Think Pieces, which are brief essays by experts in the field. Need to learn how to create a media plan? Ask the “Media Guru,” where you will find links to those answers and much more. The … [ Read more ]
Content: Online Resource | Source: AMIC | Subjects: Advertising, Marketing / Sales | Industry: Advertising
This new, collaborative effort between the John W. Hartman Center for Sales, Advertising & Marketing History and Duke University’s Digital Scriptorium contains images of over 9,000 advertising items and publications dating from 1850 to 1920. The site is designed to chronicle the rise of consumer culture in America in the late nineteenth century as well as the development of a professionalized advertising industry. The images … [ Read more ]
Content: Online Resource | Sources: Advertising & Marketing History, John W. Hartman Center for Sales | Subjects: Advertising, History | Industry: Advertising
This site from the University of Texas Department of Advertising offers a number of useful resources, including: white papers, links to the ad world, advertising quotations, advertising law & ethics, famous ad slogans, biographies of ad giants, rules for style in writing, dictionary of terminology, and more.
Content: Online Resource | Source: University of Texas at Austin | Subject: Advertising | Industry: Advertising
Billing itself “the world’s largest searchable database of classic print ads,” AdFlip may be keyword searched or browsed by several methods. The ads are indexed by category (automotive, electronic, fashion, etc.), decade (1940s to current), and several specialty categories (ad as art, famous, advocacy, provocative, today’s top ten). Each collection of ads (presented as thumbnails) can be displayed by date, name, or ID number. Each … [ Read more ]
Content: Online Resource | Source: AdFlip | Subject: Advertising | Industry: Advertising