This is a great site for media and marketing pros. Check out “Ephron on Media” for musings and rantings from the venerable Erwin Ephron. Follow up with Think Pieces, which are brief essays by experts in the field. Need to learn how to create a media plan? Ask the “Media Guru,” where you will find links to those answers and much more. The site also has a section on Market Segment Resources (currently includes African American, Asian Americans, Hispanic, Teens, Fifty+, and Singles). Note – some areas of the site require a free registration.
Content: Online Resource
Source: AMIC
Subjects: Advertising, Marketing / Sales
Industry: Advertising
Source: AMIC
Subjects: Advertising, Marketing / Sales
Industry: Advertising
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