Marketing Scorecard Aug 2, 2008 / 463 views / / Favorite 0This content is restricted to site members. Please log in or registerPost navigation← Previous postHelge ThorbjørnsenNext post →Mobile Payments to GrowMore Related PostsHyper-Personalization for Customer Engagement with Artificial IntelligenceChip HeathUnlock the Power of Money Words: How Founders Can Write Copy That ConvertsMarketing appeals to consumers’ hearts, minds and past experiences — not necessarily in that orderAuthor Talks: Peter Fader and Michael Ross share their playbook for customer centricity