What if you could predict customer behavior? What if you could compare the results of marketing strategies before they even happen? With MS&P’s marketing simulation tools, theoretically, you can. Four space-age computer simulation programs help marketers and brand managers analyze strategies and position products from their desktops. Simplic and InfoPop offer strategy simulation and interactive data mining. MessageMeter is a groovy tool that allows marketers to judge how well projected changes in advertising, brand name packaging, etc. will help achieve a predetermined goal. AdverTrax simulates the results of potential ad campaigns and compares them to one another. If you are a Star Trek fan and a number-crunching marketing wonk, you will enjoy the possibilities. [WDFM Annotation]
Source: “MS&P Marketing Strategy and Planning Inc.”
Subject: Market Research
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