According to Prospect Theory, if you want to drive decision-makers towards a riskier decision, convince them that they are already losing. If you want to drive decision-makers towards a risk-averse decision, convince them that they are ahead and stand to lose quite a bit.
Content: Quotation
Source: European Business Forum (EBF)
Subjects: Economics, Personality / Behavior
Source: European Business Forum (EBF)
Subjects: Economics, Personality / Behavior
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