Michael S. Poulton

Business “ethics,” should not be confused with business “morality.” Morality is the sum total of a particular society’s or organization’s current perceived traditions, beliefs, values, attitudes and norms that have been cultivated over time, institutionalized in religious doctrine, laws, regulations and codes of conduct which explicitly or implicitly suggest how an individual should behave in situations as they are encountered daily. Ethics may well include a discussion of moral trends, but morality defines primarily where we are.

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