Migration of Power from Manufacturers to Channels [Archive.org URL] Aug 22, 2004 / 134 views / / Favorite 0This content is restricted to site members. Please log in or registerPost navigation← Previous postLost in Translation? Getting Your Message to an International AudienceNext post →Streaming Media a River of Online Ad RevenueMore Related PostsSix Steps to More Effective Marketing MeasurementMatt LernerMatt LernerThe 4Ps Are a No-Brainer, But the 4Ms Are Crucial to Executing Marketing PlansA New Framework for Going Viral