Endless articles, books, and blogs have been written on the topic of business plan presentations and pitching to investors. In spite of this wealth of advice, almost every entrepreneur gets it wrong. Why? Because most guides to pitching your company miss the central point: The purpose of your pitch is to sell, not to teach. Your job is to excite, not to educate.
To win over the hearts and minds of investors, your pitch has to accomplish three things:
* Tell a good, clear, easy-to-repeat story—the story of an exciting new startup.
* Position your company as a perfect fit with other investments the investors have made and their firm is chartered to make.
* Beat out the other new investments the firm is currently considering.
These latter two issues are beyond the scope of this modest guide. So for now, let’s just concentrate on telling a good story.
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