Peter Drucker

No more than 10 or 15 percent of innovations move up to that founder’s wishes. Another 15, 20, or 30 percent are not disastrous, but not successes either. Five years later they’ll say that this is a nice specialty. You know what that means, don’t you? It means you have to wrap it in a five-dollar bill to give it away. Sixty percent are footnotes at best. Timing is also important. An invention may not succeed, but 10 years later someone else does the same thing, but gives it a slight twist and it clicks. Sometimes strategies are more important than the innovation itself. The trouble is that you rarely get a second chance.

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