The single most important word in strategy formulation is why. Asking why is the basic act of probing. Searching for root causes takes strategy formulation away from the unconscious repetition of past patterns and mimicry of competitors. Asking why leads to new insights and innovations that sometimes yield important competitive advantages.
Content: Article
Author: Jonathan Isaacs
Source: Boston Consulting Group (BCG)
Subject: Miscellaneous
Author: Jonathan Isaacs
Source: Boston Consulting Group (BCG)
Subject: Miscellaneous
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