Research on the $16.9 Billion Promo Products Industry [Archive.org URL] May 15, 2006 / 59 views / / Favorite 0This content is restricted to site members. Please log in or registerPost navigation← Previous postJohn Kenneth GalbraithNext post →Gary HamelMore Related PostsSix Steps to More Effective Marketing MeasurementMatt LernerMatt LernerThe 4Ps Are a No-Brainer, But the 4Ms Are Crucial to Executing Marketing PlansA New Framework for Going Viral