I don’t think people are cognizant at all [of the tradeoffs they’re making]. Where do we suppose the great deals come from? They come from companies that are buying abroad, pushing down real wages, fighting unions, rewarding any executive ruthless enough to slash costs, doing all sorts of things to get the best deals for consumers and investors. The citizen side of our brains might continue to rail against companies that are doing all this, without understanding that the companies are doing it because the consumers and investors in us are demanding that they do so. The consumer-investor lobe of our brains doesn’t really talk much to the citizen lobe. The cognitive dissonance is powerful.
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