Scott Galloway

The only way we can support a $62,000 tuition is if we’re perceived as a luxury brand, and the key to a luxury brand is scarcity. So even if NYU or Wharton or MIT could figure out a way to have a first-year MBA of 5,000 people instead of 500, I think they’ve decided that’s not good for their bottom line.

I think, unfortunately, business schools have decided they’re no longer public servants, they’re Birkin bags. To try and go mass and leverage technology would result in an erosion of perceived scarcity which would hit their margins.

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