Long before people began plastering their likes, dislikes, loves, hates, thumbs up, and thumbs down across the Internet, companies relied on focus groups and surveys to gauge what consumers thought about their products
Content: Article
Authors: Bharat Kapoor, Scott Tsangeos
Source: A.T. Kearney
Subject: Market Research
Authors: Bharat Kapoor, Scott Tsangeos
Source: A.T. Kearney
Subject: Market Research
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