An Examination of the “Sustainable Competitive Advantage” Concept:

Significant progress has been made over the years with respect to construct definition, operationalization, and measurement of concepts in the marketing strategy field. However, there is still a lack of research that maps how a particular strategy can influence performance by providing firms with a Sustainable Competitive Advantage (SCA). This paper traces the origins of the SCA concept and links it to other concepts in … [ Read more ]