An Examination of the “Sustainable Competitive Advantage” Concept:

Significant progress has been made over the years with respect to construct definition, operationalization, and measurement of concepts in the marketing strategy field. However, there is still a lack of research that maps how a particular strategy can influence performance by providing firms with a Sustainable Competitive Advantage (SCA). This paper traces the origins of the SCA concept and links it to other concepts in the strategy field, including market orientation, customer value, relationship marketing, and networks. A conceptual definition is provided, along with suggestions as to how it might be achieved in network relationships.

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