Perspectives on Europe
Here is a collection of reports and articles from Accenture which attempts to deliver distinctive points of view on important issues affecting the European business landscape.
– EU Enlargement and Transformations in Central & Eastern Europe
– European eCommerce and Competitiveness
– Scenarios for the Future in Europe
These perspectives are based on specially-commissioned surveys, interviews with CEOs, case studies of leading companies and research … [ Read more ]
Content: Article | Source: Accenture | Subject: International – Europe
Succeeding in an Economic Downturn
At a recent executive conference, two Accenture partners shared our latest insights on innovating to achieve success in economic downturns and maximizing the impact of workforce learning on overall business performance. Read about how leading companies outperformed competitors over the last 18 months, and how companies can exploit technology and business process outsourcing to heighten workforce performance.
Editor’s Note: this utilizes a pretty nifty multimedia application … [ Read more ]
Content: Article | Source: Accenture | Subject: Strategy
Rethinking the Role of the Entrepreneurial Leader
For an organization to be truly entrepreneurial, Accenture research shows, leaders need to adopt a new role.
See a related article, “Entrepreneurship Around the Globe: Adapting to Different National Environments” at:
Content: Article | Source: Accenture | Subjects: Entrepreneurship, Leadership
Using Customer Insights to Build Brand Loyalty and Increase Marketing ROI
“Around the world, marketers are struggling to connect with a customer base that is more sophisticated, more demanding and increasingly difficult to reach….The root of these problems are shortcomings in marketing technology, process and organization…The time has come for companies to take a new approach to marketing-one that will create more meaningful customer dialog, and establish longer-lasting and more profitable customer relationships.”
Content: Article | Source: Accenture | Subject: Marketing / Sales
CRM Project
Accenture put together the CRM Project, essential reading for business executives who are making decisions about CRM or those just interested in learning more about this latest business trend. Get the basics with CRM 101 or read new research (like the study “Divide and Conquer” that states “the most profitable companies are those that make the smartest decisions about allocating resources among marketing, sales … [ Read more ]
Content: Online Resource | Author: Various | Source: Accenture | Subjects: Customer Related, Management