Accenture put together the CRM Project, essential reading for business executives who are making decisions about CRM or those just interested in learning more about this latest business trend. Get the basics with CRM 101 or read new research (like the study “Divide and Conquer” that states “the most profitable companies are those that make the smartest decisions about allocating resources among marketing, sales and service efforts. The research also reveals which specific investments in attracting and retaining customers have the most impact.”) You’ll also find articles classified in 43 different CRM-specific categories, from Analytics to Emarketing to Web/Internet Products and Services.
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