The Challenges of CDI: Making CDI Work—An Implementation Process
As many executives embrace the idea of a true “single version of the truth” about their customers, they face the fact that their data warehouse and CRM systems, however successful, haven’t reached this goal.
Content: Article | Author: Jill Dyché | Sources: “Baseline Consulting”, “BetterManagement.com” | Subjects: Customer Related, IT / Technology / E-Business