As many executives embrace the idea of a true “single version of the truth” about their customers, they face the fact that their data warehouse and CRM systems, however successful, haven’t reached this goal.
Content: Article
Author: Jill Dyché
Sources: Baseline Consulting, BetterManagement.com
Subjects: Customer Related, IT / Technology / E-Business
Author: Jill Dyché
Sources: Baseline Consulting, BetterManagement.com
Subjects: Customer Related, IT / Technology / E-Business
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