Storytelling Tips from Salesforce’s Marc Benioff
The co-founder and CEO of the $1 billion company offers advice on how to shape and articulate your vision for your own brand.
Content: Article | Author: Carmine Gallo | Source: BusinessWeek | Subject: Personal Development
GMAT: The MBA Job Seeker’s Best Friend
Elite corporate recruiters use GMAT scores to narrow the field of applicants. Some schools are advising low scorers to retake the test.
Content: Prospective MBA Content | Author: Anne VanderMey | Source: BusinessWeek | Subject: GMAT
Acing the MBA Application Interview
It’s nerve-wracking and full of land mines. But an MBA admissions interview can be a key element of your business school application.
Content: Prospective MBA Content | Author: Francesca Di Meglio | Source: BusinessWeek | Subject: Getting In
The Shorter, Faster, Cheaper MBA
Accelerated MBA programs of a year or less are gaining in popularity, but critics say they’re not right for everyone and may leave some students shortchanged.
Content: Prospective MBA Content | Author: Alison Damast | Source: BusinessWeek | Subjects: About the MBA Degree, Business School News
MBAs to the Environmental (and Financial) Rescue
An Environmental Defense Fund program gives MBA students a crash course in energy efficiency. Then the MBAs crunch the numbers to show the payoff to a company’s bottom line.
Content: Article | Author: Anne VanderMey | Source: BusinessWeek | Subjects: MBA Related, Social Responsibility (ESG)
MBA Pay: Riches for Some, Not All
Schools publish average salary figures that suggest most grads will reap rich rewards, but for many the “average” is a distant dream.
Content: Prospective MBA Content | Author: Anne VanderMey | Source: BusinessWeek | Subjects: Business School News, Miscellaneous MBA-related Resources
GMAT Test Prep: A User’s Guide
Not all GMAT test-preparation services are created equal. Use this guide to find out which one is right for you.
Content: Prospective MBA Content | Author: Francesca Di Meglio | Source: BusinessWeek | Subject: GMAT
GRE v. GMAT: Battle of the B-School Gatekeepers
With Harvard, Wharton, and other top schools planning to accept the GRE for admissions, cracks are beginning to show in the GMAT monopoly.
Content: Prospective MBA Content | Author: Alison Damast | Source: BusinessWeek | Subject: Business School News
How to Write an MBA Admissions Essay
Be clear about your career goals and how business school can help you achieve them. But most of all be yourself.
Content: Prospective MBA Content | Author: Francesca Di Meglio | Source: BusinessWeek | Subject: Getting In
Reversing the MBA Stereotype
To instill a sense of ethics and social responsibility, B-schools must ask students to take on challenges that will last long past graduation.
Content: Prospective MBA Content | Author: Jeffrey Gangemi | Source: BusinessWeek | Subjects: About the MBA Degree, Miscellaneous MBA-related Resources
Up for Auction: B-School Classes, Job Interviews
When demand outstrips supply, top MBA programs resort to a very business-like solution. Just be sure to have a strategy before placing that bid.
Content: Prospective MBA Content | Author: Geoff Gloeckler | Source: BusinessWeek | Subjects: Business School News, Miscellaneous MBA-related Resources
MBAs: Public Enemy No. 1?
The debate over business schools’ culpability in the financial crisis rages on, with no clear end in sight.
Content: Prospective MBA Content | Author: Francesca Di Meglio | Source: BusinessWeek | Subject: Miscellaneous MBA-related Resources
How to Hire—and Get Hired—in a Recession
The founder of Silicon Alley Reporter and Mahalo.com offers advice to employers trying to make the right hire and candidates struggling to land a job.
Content: Article | Author: Jason Calacanis | Source: BusinessWeek | Subject: Career
Asia’s Best Business Schools
As B-schools in China, Hong Kong, South Korea, and other parts of Asia make their programs more global, more Asian students are staying home to get their MBAs.
Content: Prospective MBA Content | Source: BusinessWeek | Subjects: International MBA Issues, MBA Program Rankings
Hey, Economics Geniuses! What Happened?
The financial crisis—which almost no one predicted—has only heightened disagreement among experts claiming to know what makes the world go round.
Content: Article | Author: Peter Coy | Source: BusinessWeek | Subject: Economics
The College Visit 101
There’s no substitute for a campus visit to help decide on a business school. Careful planning will make for a more productive trip.
Content: Prospective MBA Content | Author: Francesca Di Meglio | Source: BusinessWeek | Subject: Choosing a Program
The Science of Spin
Communications consultant Alan Kelly has spent the past several years analyzing the various PR moves employed by companies, politicians, and executives. He has created an interactive table of PR “plays”or moves.
Content: Article | Authors: Alan Kelly, Matthew Boyle | Source: BusinessWeek | Subject: Public Relations
MBA Application Letters: Who to Ask
Admissions directors offer dos and don’ts for handling letters of recommendation. One tip: Forget the celebrities.
Content: Prospective MBA Content | Author: Anne VanderMey | Source: BusinessWeek | Subject: Getting In
Women Shattering B-Schools’ Glass Ceiling
Once almost solely the province of men, the offices of business school dean are increasingly held by women.
Content: Prospective MBA Content | Author: Alison Damast | Source: BusinessWeek | Subjects: Business School News, Women & Minority MBA Issues
MBA Alumni of Top U.S. Business Schools
One way prospective students judge a business school is by the riches it bestows on graduates. Another benchmark is the size and quality of the alumni network. What follows is a look at both measures for 45 top MBA programs.
Content: Prospective MBA Content | Authors: John Cady, Susan Zegel | Source: BusinessWeek | Subjects: MBA Program Rankings, Miscellaneous MBA-related Resources