The American Customer Satisfaction Index
Established in 1994, the American Customer Satisfaction Index (ACSI) is a uniform and independent measure of household consumption experience. A powerful economic indicator, the ACSI tracks trends in customer satisfaction and provides valuable benchmarking insights of the consumer economy for companies, industry trade associations, and government agencies. The ACSI is produced through a partnership of the University of Michigan Business School, the American Society for … [ Read more ]
Content: Online Resource | Sources: “American Society for Quality (ASQ)”, “CFI Group”, “University of Michigan Business School” | Subjects: Economics, Market Research
American Customer Satisfaction Index (ACSI)
The American Customer Satisfaction Index (ACSI) is a national economic indicator of customer satisfaction with the quality of goods and services available to household consumers in the United States.
The Index is produced through a partnership among the University of Michigan Business School, the American Society for Quality, and the CFI Group. The University of Michigan Business School’s National Quality Research Center, which developed the methodology … [ Read more ]
Content: Online Resource | Sources: “American Society for Quality (ASQ)”, “CFI Group”, “University of Michigan Business School” | Subjects: Consulting / Analytical Tools, Customer Related