Established in 1994, the American Customer Satisfaction Index (ACSI) is a uniform and independent measure of household consumption experience. A powerful economic indicator, the ACSI tracks trends in customer satisfaction and provides valuable benchmarking insights of the consumer economy for companies, industry trade associations, and government agencies. The ACSI is produced through a partnership of the University of Michigan Business School, the American Society for Quality (ASQ), and the international consulting firm, CFI Group. ForeSee Results sponsors the e-commerce measurement and Market Strategies, Inc. is a major corporate sponsor of the ACSI. The ACSI is funded in part by corporate subscribers who receive industry benchmarking data and company-specific information about financial returns from improving customer satisfaction.
Sources: American Society for Quality (ASQ), CFI Group, University of Michigan Business School
Subjects: Economics, Market Research