The FLIRT model of Crowdsourcing / Collective Customer Collaboration
The FLIRT model views the Crowdsourcing / Collective Customer Collaboration phenomenon from the perspective of a company considering intensive collaboration with customer collectives and aims to identify the different actors on the field as well as their roles in the collective creation process. Furthermore, it suggests a set of elements (the FLIRT ring) that have to be considered and established in order to achieve desired … [ Read more ]
Content: Article | Author: Sami Viitamäki | Source: Debute | Subjects: Customer Related, Marketing / Sales