The FLIRT model views the Crowdsourcing / Collective Customer Collaboration phenomenon from the perspective of a company considering intensive collaboration with customer collectives and aims to identify the different actors on the field as well as their roles in the collective creation process. Furthermore, it suggests a set of elements (the FLIRT ring) that have to be considered and established in order to achieve desired action in the community.
Content: Article
Author: Sami Viitamäki
Source: Debute
Subjects: Customer Related, Marketing / Sales
Author: Sami Viitamäki
Source: Debute
Subjects: Customer Related, Marketing / Sales
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