Guidelines For Measuring Relationships in Public Relations

During the past few years, a number of academicians have been seeking ways of more effectively determining the overall value of PR, not only to organizations in particular, but also to society in general. Two academicians who have played a leading role in this area have been Dr. Linda Childers Hon of the University of Florida and Dr. James E. Grunig of the University of … [ Read more ]

How to Measure Blogs and Other Consumer Generated Media and What to Do With the Data Once You Have It

The problem with measuring blogs is not how to do it, but rather that the nature of blogs renders management impossible. This paper looks at both the tools and techniques that can be used to get a handle on this phenomenon, and provides advice to communications professional on what to do with the data once they have it. This article describes the basic structure of … [ Read more ]