During the past few years, a number of academicians have been seeking ways of more effectively determining the overall value of PR, not only to organizations in particular, but also to society in general. Two academicians who have played a leading role in this area have been Dr. Linda Childers Hon of the University of Florida and Dr. James E. Grunig of the University of Maryland.
Their efforts in seeking to develop a reliable PR Relationship Measurement Scale are documented in the pages that follow.
Content: Article
Authors: James E. Grunig, Linda Childers Hon
Source: Institute for Public Relations
Subject: Public Relations
Authors: James E. Grunig, Linda Childers Hon
Source: Institute for Public Relations
Subject: Public Relations
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