While your mind is racing with ideas for nurture campaigns, lead generation and follow-up emails, consider the essential elements that should be included in every email before you jump into your automated email marketing tool.
As part of our internal proofing and QA process, we use this checklist to ensure best practices are in place.
Content: Article | Author: Candice Grow | Source: SmartBrief | Subject: Marketing / Sales
Six tips for nailing your pitch presentations to get the results you’re after.
Content: Article | Author: Stephanie Scotti | Source: SmartBrief | Subject: Marketing / Sales
During the early years of the industrial revolution, the formula for driving worker productivity appeared to be so much easier: give them more money and they’ll work longer and harder. That philosophy seemed to be supported by behavioral economists, who discovered the concept of “market-driven norms,” which influences the perception that a person has of their own worth in the marketplace. Many decades hence, that … [ Read more ]
Content: Article | Author: Alaina Love | Source: SmartBrief | Subjects: Human Resources, Management, Organizational Behavior
As business leaders and entrepreneurs, you know that success requires the resilience to keep moving ahead even when confronted with obstacles and roadblocks. You have a willingness to swim upstream and not give up simply because the tide is against you. Resilient people are successful because they possess these 8 qualities.
Content: Article | Author: LaRae Quy | Source: SmartBrief | Subjects: Human Resources, Organizational Behavior
Here’s a little-known tip about asking someone a question. Always say their name first before asking the question. As in, “Lisa, could you describe your process as it is now?” This tactic avoids catching someone off-guard if the person wasn’t paying attention and didn’t hear the question. Everyone snaps to attention when they hear their name.
Content: Quotation | Author: Stephanie Scotti | Source: SmartBrief | Subjects: Communication, Management, Personal Development
While personality differences between leaders are to be expected, a major shift can create difficulty in adjustment for everyone involved.
Content: Article | Author: Naphtali Hoff | Source: SmartBrief | Subjects: Leadership, Management, Organizational Behavior
Organizations are concerned with their ability to sift through and respond to new opportunities and threats in a timely manner. This is where the concept of organizational agility comes into play. This post, the first in a series, was adapted from APQC’s “Strategic Planning and Implementation Best Practices for Achieving Organizational Agility” best practices report.
Content: Article | Author: Holly Lyke-Ho-Gland | Source: SmartBrief | Subject: Strategy