The 2 Best Tools for Building an Engaged Workforce

During the early years of the industrial revolution, the formula for driving worker productivity appeared to be so much easier: give them more money and they’ll work longer and harder. That philosophy seemed to be supported by behavioral economists, who discovered the concept of “market-driven norms,” which influences the perception that a person has of their own worth in the marketplace. Many decades hence, that has all changed, and the concept of social-norm behavior helps us understand why.

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