What is it about a piece of content—an article, a picture, a video—that takes it from simply interesting to interesting and shareable? What pushes someone not only to read a story but to pass it on? Jonah Berger has been studying these questions.
Content: Article | Author: Maria Konnikova | Source: The New Yorker | Subjects: Customer Related, Marketing / Sales
The secret of self-control
Content: Article | Author: Jonah Lehrer | Source: The New Yorker | Subject: Organizational Behavior
Chris Anderson’s book, “Free: The Future of a Radical Price,” is essentially an extended elaboration of Stewart Brand’s famous declaration that “information wants to be free.” The digital age, Anderson argues, is exerting an inexorable downward pressure on the prices of all things “made of ideas.” Anderson does not consider this a passing trend. Rather, he seems to think of it as an iron law: … [ Read more ]
Content: Article | Author: Malcolm Gladwell | Source: The New Yorker | Subjects: Economics, IT / Technology / E-Business
Malcolm Gladwell discusses the shortcomings of today’s hiring practices. He cites examples of professional sports, teachers, lawyers, and pilots. [Hat Tip to Guy Kawasaki]
Content: Multimedia Content | Author: Malcolm Gladwell | Source: The New Yorker | Subject: Human Resources