What is it about a piece of content—an article, a picture, a video—that takes it from simply interesting to interesting and shareable? What pushes someone not only to read a story but to pass it on? Jonah Berger has been studying these questions.
Content: Article
Author: Maria Konnikova
Source: The New Yorker
Subjects: Customer Related, Marketing / Sales
Author: Maria Konnikova
Source: The New Yorker
Subjects: Customer Related, Marketing / Sales
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