Stephen E. Rudolph, Ernest R. Gilmont, Andrew S. Magee, and Nancy F. Smith

Information is not intelligence, and gathering information is not carrying out competitive intelligence. Many companies have mechanisms to accumulate large amounts of information; significantly fewer companies have mechanisms for conducting competitive intelligence.

Intelligence uses information as raw material, screening, sifting, sorting, verifying, analyzing, interpreting, and compiling it to create a useful output. And just as information is raw material for intelligence, intelligence is raw material for a higher-level process: decision-making

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