Information is not intelligence, and gathering information is not carrying out competitive intelligence. Many companies have mechanisms to accumulate large amounts of information; significantly fewer companies have mechanisms for conducting competitive intelligence.
Intelligence uses information as raw material, screening, sifting, sorting, verifying, analyzing, interpreting, and compiling it to create a useful output. And just as information is raw material for intelligence, intelligence is raw material for a higher-level process: decision-making
Source: Prism (Arthur D. Little)
Subjects: Competitive Intelligence, Intelligence