Text, HTML and Rich Media: Which Format Works for E-Mail Marketing? Jun 11, 2002 / 103 views / / Favorite 0This content is restricted to site members. Please log in or registerPost navigation← Previous postHiring the Best and the Brightest: A Roadmap to MBA RecruitingNext post →Brian ArthurMore Related PostsSix Steps to More Effective Marketing MeasurementMatt LernerMatt LernerThe 4Ps Are a No-Brainer, But the 4Ms Are Crucial to Executing Marketing PlansA New Framework for Going Viral