David Ricardo comes to life to discuss international trade theory and policy with Ed Johnson, a fictional American television manufacturer seeking protection from Japanese televisions. Their dialogue is a sophisticated, rigorous discussion of virtually every major issue in trade theory and policy. To illustrate the positive and normative effects of international trade and trade policy, Ricardo takes the reader and Ed Johnson into the future to see an America of free-trade and an America of complete self-sufficiency. The fictional element brings these topics to life so that students gain the intuition and understanding of how trade changes the lives of people and the industries they work in. The fundamental intuition of how international markets function including general equilibrium effects and policy analysis is provided.
“This book is for any manager who has ever been confused by the contradicting rhetoric surrounding the costs and benefits of free trade and protectionism. This quick and lively read, written by a professor at Washington University, puts international trade theory into laymen’s terms. It also sheds valuable light on some of the recent sources of political opposition to continued global trade and investment liberalization” – Dr. Karen Schnietz (Graziadio Business Report)
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