Recent financial scandals have created a crisis in the relations between public companies and their investors. Companies need to find ways to restore their credibility and reconnect with their investor base. Paradoxically, most good companies already have the right analytical tools at hand. Seen from the perspective of the financial markets, a company’s ultimate product is its equity. So, companies need to start applying to their shareholders the same kind of strategic disciplines they typically apply to customers.
Content: Article
Authors: Eric E. Olsen, Gerry Hansell
Source: Boston Consulting Group (BCG)
Subjects: Finance, Public Relations
Authors: Eric E. Olsen, Gerry Hansell
Source: Boston Consulting Group (BCG)
Subjects: Finance, Public Relations
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