Forward-looking companies think carefully about communications—not just in terms of what resonates with investors, but with a range of stakeholders; and not just communications for the sake of announcing to others but in order to learn, become smarter, and improve as an organization. Employees are a key constituency and are invariably an important source of insight. Companies can also continuously improve by engaging through trade groups and alliances (the choice of which is itself a rigorous and iterative process), both to better inform their own views and to accelerate impact at scale.
Content: Quotation
Authors: Dame Vivian Hunt, Donatela Bellone, Hamid Samandari, Lucy Pérez, Robin Nuttall
Source: McKinsey Quarterly
Subjects: Communication, Organizational Behavior, Public Relations
Authors: Dame Vivian Hunt, Donatela Bellone, Hamid Samandari, Lucy Pérez, Robin Nuttall
Source: McKinsey Quarterly
Subjects: Communication, Organizational Behavior, Public Relations
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