Values-driven Performance: Seven Strategies for Delivering Profits with Principles [Archive.org URL]

Managers could once decide if they should make profits and principles compatible. But today, there is no choice. It is imperative that managers develop strategies that deliver a return for investors and society at large. This article distills the authors’ research into seven strategies that business leaders can use to build profits with principles.

Editor’s Note: I am a strong supporter of CSR but this article felt somehow lacking to me…though I encourage you to read it and decide for yourself (and post your comments for others to see).

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